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How to put your company's local SEO strategy into practice. It's likely that you're losing out on a lot of potential clients who might have found you through Google Maps ads or organic search results if you're not using local SEO. In the past, Google relied on a number of different ranking factors to determine the order in which it displayed results. The definition of local SEO and the reasons it matters to your company. How can you optimize your website for local search results?

Examples of roofing businesses that have used local SEO successfully. The following topics should be covered in your blog post: What is local SEO? The distinctions between traditional and local SEO, as well as their respective advantages and disadvantages? Why is it important for your roofing business? Which title is appropriate for my blog post? How does Google determine whether a business is local (and how can you make sure yours doesn't get filtered out of the search results)?

or The biggest difference between these two types of search engine optimization is that local SEO for roofing companies focuses on geographic specificity. Proximity to the searcher was one of these factors, but it no longer affects how well your site will rank on local searches. This means that when you use a keyword in your content, it should be accompanied by an address or phone number so Google knows where exactly you're located.

While both strategies are still applicable, this kind of optimization usually entails building an audience on social media sites like Facebook and Twitter and generating a large number of links from other websites back to yours. Traditional SEO, on the other hand, concentrates on ranking well in generic searches, which are searches by people who aren't specifically looking for anything. This will help your customers find what they need and enable them to reach out to you directly when they need help with their roofing problems.

They won't trust what they see if your site appears in their search results without any location information! More significantly, links at the top of search engine results pages are more likely to be clicked by users. Only nine percent of users visit the sites listed on the second page of the SERPs. After that, the percentage falls sharply. For example, the top result receives 33% of all clicks. What types of roofing materials do you offer. As your online presence improves over time, you'll notice that more leads come in naturally and that word-of-mouth marketing becomes less important.

Don't overlook reviews. In addition to helping with SEO, encouraging happy customers to write a brief review reassures new visitors that they are making the right decision.